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What is 40fit?

40fit supports a community of athletes age 40+ with Fitness, Community and Lifestyle resources. The goal is to support performance, lifestyle and quality of life for 40 plus athletes. By combining the resources of evidenced based science, anecdotal experience, and the community, individuals are challenged to look at aging through a refreshing perspective and reach their maximum genetic potential.


The more I trained using various methods, the more I realized there was something missing.  I noticed that even though I was significantly more fit than most of my peers, my experience in training was not the same as the “younger crowd.” The higher my fitness level became, the more I realized the value of fitness and lifestyle factors that I paid less attention to in the past. This is true for almost any athlete seeking higher levels of performance and capacity. Any inexperienced athlete can make quick and sometimes astonishing gains.

40fit programming is based on my own personal experiences as an athlete, evidenced based science and the collective experiences of the community. The programming model is a conjugate of these inputs and represents an adaptive construct to support the maximum genetic potential of each individual athlete. There is no one system that can meet the needs of all individuals, and anyone who would tell you otherwise is selling something for the purposes of selling something. The programming in the training model will constantly change and be a work in progress. We will not follow fads or training techniques just because someone else recommends them or they have become sexy. The foundation of any training should be based on what works, not what sells. I know that puts us at a significant disadvantage to spread the word, but I hope that the results of those who engage in our training will be evidence enough.

Jan 11, 2019

Robert Santana is back for part 2 of a deep conversation on nutrition, dieting for bodyfat loss, and fostering healthy eating habits for sustainable weight loss. In this episode, Santana breaks down the roles of the macronutrients in a weight loss situation, and explains why carbs are NOT evil (and in fact do not lead to body fat gain). He explains why it's the combination of high fat and carbohydrate -- especially in processed foods -- that leads to caloric surplus and, therefore, body fat gain.


He also offers some practical advice for very overweight or obese people who need to lose weight. Santana's approach favors a moderate reduction in calories to drive weight loss at approximately 1% of total bodyweight per week (so, for a 300lbs person, about 3lbs per week). This has proven to be a sustainable weight loss target in the short term, and ensures that the trainee will see results fairly quickly while, importantly, not keeping them in "diet mode" for too long. At this point, he will hold them steady at their new bodyweight for a month or two before entering a calorie deficit again. This approach serves two purposes: besides the satisfaction of quicker weight loss, it teaches the trainee how to alter their eating habits to effect a caloric deficit, and it teaches them how to sustain their bodyweight during the maintenance phase. During each phase of the diet, Santana focuses his clients' efforts on developing good habits, one at a time, rather than counting macros.


Nutrition Coaching from Starting Strength Online Coaching

Between now and Jan. 15th, 2019 Starting Strength Online Coaching is offering a HUGE discount for the first month of coaching. You can get your first month of online coaching for $49, or online coaching plus nutrition coaching from Robert Santana and his team for just $79! Pretty sweet. No discount code required -- just sign up before the sale is over and the discount will appear in your cart.



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