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What is 40fit?

40fit supports a community of athletes age 40+ with Fitness, Community and Lifestyle resources. The goal is to support performance, lifestyle and quality of life for 40 plus athletes. By combining the resources of evidenced based science, anecdotal experience, and the community, individuals are challenged to look at aging through a refreshing perspective and reach their maximum genetic potential.


The more I trained using various methods, the more I realized there was something missing.  I noticed that even though I was significantly more fit than most of my peers, my experience in training was not the same as the “younger crowd.” The higher my fitness level became, the more I realized the value of fitness and lifestyle factors that I paid less attention to in the past. This is true for almost any athlete seeking higher levels of performance and capacity. Any inexperienced athlete can make quick and sometimes astonishing gains.

40fit programming is based on my own personal experiences as an athlete, evidenced based science and the collective experiences of the community. The programming model is a conjugate of these inputs and represents an adaptive construct to support the maximum genetic potential of each individual athlete. There is no one system that can meet the needs of all individuals, and anyone who would tell you otherwise is selling something for the purposes of selling something. The programming in the training model will constantly change and be a work in progress. We will not follow fads or training techniques just because someone else recommends them or they have become sexy. The foundation of any training should be based on what works, not what sells. I know that puts us at a significant disadvantage to spread the word, but I hope that the results of those who engage in our training will be evidence enough.

Dec 21, 2018

Everyone's got one, and they all stink. We're not talking about opinions. We're talking about excuses. As the New Year approaches -- and along with it new resolutions and promises to change old habits -- it's easy to imagine yourself six months or a year later with exactly the body you want, performing exactly the skills you want to learn, achieving all your goals... but it doesn't work like that. Time and time again, people make resolutions and fail, often before the first quarter of the year has come and gone.


Why does this happen? It's simple, really. Consistency is where the rubber meets the road when it comes to training. Consistency is easy when the year is young, spirits are high, and motivation is plentiful. As soon as life gets busy again, as soon as a setback occurs -- travel, sickness, a minor injury -- people often miss sessions, and never get back to the consistency they began their training program with.


They come up with excuses to justify missing workouts. Or worse, they hide behind these excuse before ever starting a workout program. We've heard them all:

  • I'm too busy to train
  • I'm too tired to train
  • I'm too sick to train
  • I'm too old/injured to train
  • I don't want to get bulky
  • And so forth...


The problem is, out of the vast, overwhelming number of these excuses, there is no good reason NOT to train. The key to consistency is not motivation, or willpower, it's simply discipline. Discipline is simply the habit of training, no matter what, especially when you have an excuse. Eventually, the habit takes over and training becomes normal, and consequently, not training becomes abnormal.


Today, that may not be the case for you. That's ok. Let's get started right now. Don't wait until the New Year. Start today. Clear an hour on your schedule, and get started. Refer back to the first ten episodes for the basic overview of how to train if needed. It will be painful at first -- not the workout itself, but getting yourself to actually do it -- but string along enough workouts and it will simply become a new habit. You may even find you start to enjoy it.



Starting Strength Online Coaching

Need a good coach to help guide you through training? Visit our friends at Starting Strength Online Coaching to get paired with a top notch Starting Strength Coach who will coach you through all the barbell lifts and manage your programming on a daily basis. Use the discount code "40fit" at checkout to save $79 off your first month with SSOC.


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