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What is 40fit?

40fit supports a community of athletes age 40+ with Fitness, Community and Lifestyle resources. The goal is to support performance, lifestyle and quality of life for 40 plus athletes. By combining the resources of evidenced based science, anecdotal experience, and the community, individuals are challenged to look at aging through a refreshing perspective and reach their maximum genetic potential.


The more I trained using various methods, the more I realized there was something missing.  I noticed that even though I was significantly more fit than most of my peers, my experience in training was not the same as the “younger crowd.” The higher my fitness level became, the more I realized the value of fitness and lifestyle factors that I paid less attention to in the past. This is true for almost any athlete seeking higher levels of performance and capacity. Any inexperienced athlete can make quick and sometimes astonishing gains.

40fit programming is based on my own personal experiences as an athlete, evidenced based science and the collective experiences of the community. The programming model is a conjugate of these inputs and represents an adaptive construct to support the maximum genetic potential of each individual athlete. There is no one system that can meet the needs of all individuals, and anyone who would tell you otherwise is selling something for the purposes of selling something. The programming in the training model will constantly change and be a work in progress. We will not follow fads or training techniques just because someone else recommends them or they have become sexy. The foundation of any training should be based on what works, not what sells. I know that puts us at a significant disadvantage to spread the word, but I hope that the results of those who engage in our training will be evidence enough.

Aug 31, 2018

In the final installment of the Looking Good, Feeling Good miniseries, Coach D lays his case for training as the lynchpin of fitness, looks, and health. As we've made the case for many times, barbell training is the most efficient and complete method of training for achieving muscle mass, losing fat, and...

Aug 24, 2018

In the second installment of the Looking Good, Feeling Good miniseries, Coach D takes a deep dive into diet and nutrition for better composition. We covered the basics of nutrition in broad strokes on Episode #6; today we dive deeper into what a diet should look like for achieving good body composition and...

Aug 17, 2018

In the first part of a new miniseries on not just feeling good, but looking good, Coach D walks you through how to understand and improve your metabolism for better body composition.


Metabolism is the total energy usage of your body and all its activities, which can be broken down into three broad categories:

  1. Resting...

Aug 12, 2018

If you've spent 5 minutes in a typical globo-gym like LA Fitness, 24 Hour Fitness, etc., then you've seen it. Personal trainers guiding their clients through a series of single-joint exercises (tricep pull-downs, curls, calf raises), abdominal exercises, and other isolation exercises. Endless rows of people...

Aug 3, 2018

Coach D interviews his father-in-law Lon Wimberly, a decorated veteran, outdoorsman, and an overall rugged and vigorous man who embodies the 40fit lifestyle. Lon was a pilot in the Vietnam War, earning  a bronze air medal and 18 oak clusters for his missions.


Despite living a very active lifestyle his whole life, in...