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What is 40fit?

40fit supports a community of athletes age 40+ with Fitness, Community and Lifestyle resources. The goal is to support performance, lifestyle and quality of life for 40 plus athletes. By combining the resources of evidenced based science, anecdotal experience, and the community, individuals are challenged to look at aging through a refreshing perspective and reach their maximum genetic potential.


The more I trained using various methods, the more I realized there was something missing.  I noticed that even though I was significantly more fit than most of my peers, my experience in training was not the same as the “younger crowd.” The higher my fitness level became, the more I realized the value of fitness and lifestyle factors that I paid less attention to in the past. This is true for almost any athlete seeking higher levels of performance and capacity. Any inexperienced athlete can make quick and sometimes astonishing gains.

40fit programming is based on my own personal experiences as an athlete, evidenced based science and the collective experiences of the community. The programming model is a conjugate of these inputs and represents an adaptive construct to support the maximum genetic potential of each individual athlete. There is no one system that can meet the needs of all individuals, and anyone who would tell you otherwise is selling something for the purposes of selling something. The programming in the training model will constantly change and be a work in progress. We will not follow fads or training techniques just because someone else recommends them or they have become sexy. The foundation of any training should be based on what works, not what sells. I know that puts us at a significant disadvantage to spread the word, but I hope that the results of those who engage in our training will be evidence enough.

Jul 19, 2019

Today our good friend JoJo Brinton -- a crossfitter and strength athlete -- joins Trent and Coach D to talk about her fitness journey from YMCA aerobics to Crossfit to barbell training. In her late 40's, JoJo is a model of healthy aging -- strong, lean, and cardiovascularly fit for just about anything. However her fitness has not always come easily, as she sustained some knee injuries during sports requiring surgery (and will eventually require joint replacement). Through her fitness journey she has learned the value of strength and balancing recreational activity in a way that allows her to have fun while keeping her health and function high.


As we first discussed in episode #40 - How Strong Is Strong Enough? there is a line where training crosses over from a healthy pursuit to an unhealthy one. This is line is usually drawn over competition -- a lifter training for general health and fitness decides to compete in a strengthlifting meet, and the focus shifts from general health to performance, for instance. The competitor takes calculated risks in pursuit of performance, and one of those risks is the chance for injury and general wear and tear that may reduce function later in life. For the competitor this bargain is clear, and competition brings them value beyond recreational fitness that makes the whole endeavor worth it.


Many people are drawn to "competitive" recreational activities, whether it's sport, Crossfit, or other high-impact physical activities. While these can be great fun, they are often high-impact events, with physical contact, explosive movements, and high demands for both strength and cardiovascular fitness. In your teens and 20's, jumping right into an Ultimate frisbee game or a week of downhill skiing is no problem, but going into your 40's and 50's... there may a price to pay without preparation. We're NOT saying you should give up your favorite sports and activities! But a smart 40fit athlete prepares for these sports and activities by training in a systematic manner, prioritizing strength first.


You can follow JoJo and her exploits on Instagram @strongboymomma.


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