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What is 40fit?

40fit supports a community of athletes age 40+ with Fitness, Community and Lifestyle resources. The goal is to support performance, lifestyle and quality of life for 40 plus athletes. By combining the resources of evidenced based science, anecdotal experience, and the community, individuals are challenged to look at aging through a refreshing perspective and reach their maximum genetic potential.


The more I trained using various methods, the more I realized there was something missing.  I noticed that even though I was significantly more fit than most of my peers, my experience in training was not the same as the “younger crowd.” The higher my fitness level became, the more I realized the value of fitness and lifestyle factors that I paid less attention to in the past. This is true for almost any athlete seeking higher levels of performance and capacity. Any inexperienced athlete can make quick and sometimes astonishing gains.

40fit programming is based on my own personal experiences as an athlete, evidenced based science and the collective experiences of the community. The programming model is a conjugate of these inputs and represents an adaptive construct to support the maximum genetic potential of each individual athlete. There is no one system that can meet the needs of all individuals, and anyone who would tell you otherwise is selling something for the purposes of selling something. The programming in the training model will constantly change and be a work in progress. We will not follow fads or training techniques just because someone else recommends them or they have become sexy. The foundation of any training should be based on what works, not what sells. I know that puts us at a significant disadvantage to spread the word, but I hope that the results of those who engage in our training will be evidence enough.

Jul 6, 2019

In Part 2 of our discussion with Starting Strength Coach, Registered Dietitian, and nutrition expert Robert Santana, we learn how to set appropriate macronutrients for weight loss, and what to expect during the weight loss process for a novice lifter.


You can follow Robert on Instagram @the_robert_santana where he posts helpful nutrition tips and tricks. You can also find him at Barbell Logic Online Coaching and Renaissance Periodization, where he offers customized, one-on-one strength and nutrition coaching. If you're in the Phoenix area, be sure to check out his new gym Weights and Plates!


Got a question about nutrition, or training in general? Send us a message on Instagram or send us an email at!


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